C714 Business Strategy.EHP1Task1.docx C714 Business Strategy Western Governors Univers

C714 Business Strategy.EHP1Task1.docx    C714 Business Strategy  Western Governors University  EHP1 Task 1  Company Description  A.The organizational culture of EZ-Pleeze Food Company is a combination of hierarchy and market. Examples of a hierarchy within EZ-Pleeze are the organizational structure it follows by having a Chief Executive Officer, and a chain of command under him that includes managers and employees. Being a public company also means that there is a board that the CEO reports to that includes shareholders, board of directors and a board chair.   EZ-Pleeze also displays characteristics of a market culture through their desire to be competitive and their customer focus. They offer a diversified portfolio, consistently connects with customers to meet their needs, and is at 66% of its total sales revenue for the fiscal year. These are all examples of being a competitor, goal achievement and profitability.   1.The current mission statement for EZ-Pleeze is appropriate for the companys current business and purpose. It is appropriate because it addresses who they are, what they do, and why they are available in the market. EZ-Pleezes mission statement identifies the companys product by announcing that they are the fifth largest corn and potato company in the United States. It also specifies that they have the highest-quality products to satisfy customer needs. It is identified that the target market is customers in the United States concerned with nutrition, quality, and genetically modified produce produc