C714 Business Strategy Task2 EZ Pleeze SWOT C714 â Business Strategy C714 Business S

C714 Business Strategy Task2 EZ Pleeze SWOT    C714 – Business Strategy  C714 Business Strategy Task2 EZ Pleeze SWOT Analysis     B1. Discuss the importance of a SWOT analysis in the strategic planning process of EZ-Pleeze.   The SWOT analysis is an important part of the companys strategic planning process. It produces a well-rounded view of the companys situation. It helps them to better view their situation as a whole, as well as the world around them. The SWOT analysis is an approach that shows the businesses strengths and weaknesses along with the external opportunities and threats. For EZ-Pleeze to be competitive it must figure out how to make the best use of its strengths, minimize its weaknesses, and protect themselves against external threats. EZ-Pleeze should also look at and exploit new opportunities before their competition. The SWOT analysis will provide them with a lot of this information and help them in the strategic planning process.   B2. Discuss internal strengths for EZ-Pleeze.  EZ-Pleezes strengths are great customer service, new technology, are a supplier for more than 50% of largest fast food chains in U.S., and their employees. EZ-Pleeze is in consistent contact with their customers, making sure that their customers needs are always being met. This high level of customer service is a great strength of the company. The new technology EZ-Pleeze purchased for preparation of meat products helped them to become more competitive and meet their consumer demand for healthy foods without compromising gr