MKTCB574_Competency1_Part2.docx Red Bull Distribution Company Strategic Marketing Plan

MKTCB574_Competency1_Part2.docx    Red Bull Distribution Company Strategic Marketing Plan  University of Phoenix  MKTCB/574: Marketing Social, Mobile, And Analytics    Red Bull DistributionCompany Strategic Marketing Plan  Part A: Environmental Analysis and SWOT Analysis   Company Description  Established in 2010,Red Bull Distribution Company, is the largest distributor of Red Bull energy drink products in the United States and Canada accounting for almost 50% of total distribution in the two countries. RBDC is owned as an exclusive distributor by parent company Red Bull North America and Red Bull GmbH. The company employees approximately 2,500 employees and operates over 100 distribution centers and warehouses. In addition to selling Red Bull™s product line of approximately 50 SKUs to the designated distributor geographies Red Bull Distribution Company, RBDC, offers other services to customers such as consumer insights, category trends, merchandising, and equipment services(Red Bull Distribution Company, 2020).   Product Line  RBDC sells and distributes Red Bull™s total portfolio available in North America. The full SKU lineup falls exclusively into the energy drink category within the beverage CPG industry. The flagship original Red Bull Energy Drink makes up most of the portfolio sales and comes in several single and multipack package sizes. The other product offerings include Red Bull Sugar Free, Red Bull Total Zero and a variety of flavor options under the Red Bull Editions lineup in the same single