MKTCB574_Comp3_Mod6_Reflection.doc Comp 3/Module 6 - Reflection University of Phoenix

MKTCB574_Comp3_Mod6_Reflection.doc    Comp 3/Module 6 - Reflection  University of Phoenix  MKTCB/574: Marketing Social, Mobile, And Analytics  Comp 3/Module 6 “ Reflection  Red Bull Energy Drink is a premium energy drink company with a much higher price than most competitor energy drink brands on the market. Despite having a higher price point Red Bull also maintains a stronger dollar and unit share than any other brand. This is because of the company™s strategy and ability to meet the needs of multiple markets (Red Bull, 2020).   Two interesting markets are Harrisburg, PA and Murfreesboro, TN. Both markets are more rural and not major metros; however, they are very different in demographics (Claritas, 2020). Red Bull™s product and brand fit both. This is done through marketing and brand elements. Different aspects of Red Bull™s marketing strategy allow the brand to address different markets and maintain a competitive advantage.  Harrisburg  Harrisburg is a lower income area with a lot of singles and couples that do not have kids. There is also a large percentage of the population that is older. This means there is a lot of working class, smaller size families with many struggling to make ends meet. Many in Harrisburg rent versus own homes (Claritas, 2020). These are the areas that Red Bull typically does not perform as well in due to the higher price point versus competitors. Red Bull still maintains a high share and the overall energy category trends lower than the national average. Package size different