MKTCB574_Comp2_Mod5_Reflection.doc Comp 2/Module 5 - Reflection University of Phoenix

MKTCB574_Comp2_Mod5_Reflection.doc    Comp 2/Module 5 - Reflection  University of Phoenix  MKTCB/574: Marketing Social, Mobile, And Analytics  Comp 2/Module 5 “ Reflection  This year has seen some of the greatest challenges in recent history with the pandemic. On top of the worldwide pandemic topic has also been several other topics dominating the news such as the presidential election, social justice reform, and the role big tech companies have played in all of it. Ghaffary and Del Ray (2020) explain how congressional action may be reached on the actions and dominance of the top four technology companies: Amazon, Apple, Facebook, and Google. At the center of the issue is the ethical and legal considerations on how these companies control the flow of information and marketing through their respective domains. Many ethical and legal issues have stemmed from this including price-fixing, monopolistic behavior, anti-trust, and collusion (Ghaffary & Del Ray, 2020).  Impact to Younger Generations  Children interact with social media at a younger age than ever before. Even my own 2-year-old son has a tablet to play toddler games and watch baby shark videos. This makes children far more susceptible to advertisements and data mining. Children do not understand the implications of sharing information or clicking on links through social media marketing and can easily fall prey to less than reputable marketing efforts or even legitimate ones intended for adult audiences. This is where the need for parental controls come