MHACB_506___HelathCare_Advertising___Comp1_Part1.docx Marketing Plan Introduction and

MHACB_506___HelathCare_Advertising___Comp1_Part1.docx    Marketing Plan “ Introduction and Situation  University of Phoenix  MHACB/506  Marketing Plan “ Introduction and Situation  When looking at the healthcare system of East Chestnut Regional Health (ERCH), there are many opportunities for improvement with marketing and communication. The healthcare system as a whole is looking to change their focus to women™s health from childbearing women to the elderly women in their communities. Along the change in healthcare focus the regional health building will be facing some closures to better utilize the facilities that are in prime locations and can help redirect the company™s focus to women™s health.   Situation Overview  The new direction for women™s health needs to introduce different communication platforms and marketing strategies to ensure all women are being informed of what is up and coming with East Chestnut Regional Health System. When marketing to women, the team needs to appeal to the following, increasing obstetrical delivers, improvements to women centers, and to improve access standards for women in the community.   Marketing to women of all ages will be the focus point, the team will need to utilize social media for the childbearing to pre-elderly women. Marketing to elders is task of its own, elders need to have relatable language, easy steps and to personalize their experience either online or over the phone. Introducing a marketing plan to increase obstetric deliveries is a great way to also market to the famili