MHACB_506___Comp2_Mod_3_Relection___BCG_and_GE_McKinsey.docx BCG Growth Share Matrix &

MHACB_506___Comp2_Mod_3_Relection___BCG_and_GE_McKinsey.docx    BCG Growth Share Matrix & GE/McKinsey Nine Cell Matrix  University of Phoenix  MHACB/506  BCG Growth Share Matrix & GE/McKinsey Nine Cell Matrix  Marketing in healthcare can be complex, what to market and who to market it is a question asked. There are different strategies used when marketing to healthcare, a helpful tool is the BCG Growth-Share Matrix and GE/McKinsey Nine Cell Matrix. These two tools help make the overall decision for healthcare companies on what to invest in, implement and what to keep within their company.   BCG Growth Share Matrix  When looking for a tool to help breakdown a company™s goals the BCG Growth Share Matrix can help do just that. The "What Is The Growth Share Matrix?" (2021) website acknowledges that the matrix is a helpful took, explaining the differences in the boxes and provides easy names for them. According to "What Is The Growth Share Matrix?"(2021), it a portfolio management framework that helps companies decide how to prioritize their different businesses. It is a table, split into four quadrants, each with its own unique symbol that represents a certain degree of profitability. This matrix is used within healthcare to see which part or parts of their company are profitable or could be more profitable. Adding on a new wing to a hospital in present day for more sick patients would be profitable due to the current pandemic, COVID-19. According to Delamater, P. L., Messina, J. P., Grady, S. C., WinklerPrins, V., & Shortridge, A. M.