C714_Task2.docx C714 Task 2 Western Governors University B1. Discuss the importanc

C714_Task2.docx    C714 Task 2  Western Governors University    B1. Discuss the importance of a SWOT analysis in the strategic planning process of EZ-Pleeze.  The important strategic planning process for EZ-Pleeze is the SWOT analysis. This tool is used to show the strengths, weaknesses, opportunities and weaknesses. For a closer analysis of the current situation, EZ-Pleeze would examine the strengths and weaknesses. To protect themselves, EZ-Pleeze would examine the internal and external opportunities and threats. EZ-Pleeze should investigate and take advantage of an opportunities and be aware of any and all threats. The SWOT analysis offers the company substantial amount of information to assist them in leading the direction of the company.  B2. Discuss internal strengths for EZ-Pleeze.   The strengths of EZ-Pleeze are their employees, new technology, great customer service, and that they supply to more than 50% of fast food chains in the United States. To make sure their customers needs are always met, EZ-Pleeze stays in constant contact to ensure a high level of customer satisfaction. EZ-Pleeze also supplies product to more than fifty percent of the largest fast food restaurants located in the US. EZ-Pleeze considers their employees as their greatest asset and treats them very well with health and wellness programs as well as education reimbursement incentives. EZ-Pleeze encourages their employees to contribute to the wellness of the company with their ideas and suggestions to better i