MKTG600 Week 3 Assignment 2.docx MKTG600 Brand Extension American Public University

MKTG600  Week  3  Assignment  2.docx  MKTG600  Brand Extension  American Public University MKTG600 Marketing Management   Brand Extension  The launch of a new product into the market with an existing brand is known as brand extension. The products are undeviatingly correlated to the progenitor brand accompanied amid multifarious domains marketing. A branding strategy employed by companies is beneficial to move into the new category of products, as it affects the cost of introducing a new product and thereby aggrandizes the viability of modernistic products. The focus on creating a plan for a brand extension is premediated for the Calvin Klein brand. The goal of this brand extension is to make the Calvin Klein brand more available to the children's market specifically home goods for babies/kids. As many designers ' brands spend more money on urban people, they turn to designer clothes and other products to children. It can be