MKTG600 assignment 5.doc MKTG 600 Kraft Heinz Marketing Evaluation American Public

MKTG600  assignment  5.doc    MKTG 600  Kraft Heinz Marketing Evaluation  American Public University   MKTG 600: Marketing Management   Brand  When you first go to the website, you cannot help but notice that is is a joining of two major brands. The merger of these brands occurred in July 2015, and each brand has its headquarters.  Both brands are recognized by shoppers, while some of the products may not always be drawn to the significant brand right away. The website adds to that confusion with the flashing of all the products that each brand brings. There are lots of parts of the site to be broken down into different sections.  Starting with the images that are at the top of the homepage, I will break this down using the dimensions of brand experience (Kotler & Keller, 2016). The first is sensory, and the site uses your visual senses by flashing different products from their brand in various images at the top of