MKTG600 Midterm.doc MKTG 600 Midterm

MKTG600  Midterm.doc  MKTG 600  Midterm                                                                            AMU MKTG600/  Marketing Management   Question 1: Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity.  Brand Equality is used as a reference for the premium generated from a product that has a recognizable name when compared to other generic competition (Hayes, 2020). There are a few ways that a company can create and maintain brand equity; the first is done in marketing campaigns. The idea of these campaigns is to build a connection with the customer so that when they see the product, they can think back and recall the marketing that they have seen. The second way that a company can create brand equity is by having the best quality and the most reliable product.  If the competition has some issues in their product, you need to make sure that your pro