MBA FPX5410 Assessment 3 1.docx MBA-FPX5410 Digital Marketing Plan Business and Technol

MBA FPX5410 Assessment 3 1.docx  MBA-FPX5410  Digital Marketing Plan  Business and Technology Department, Capella University  MBA-FPX5410: MBA Digital Marketing  Author Note:  This research is being submitted April 2, 2021 for Dr. Angela Au, MBA FPX5410  Digital Marketing Plan  On March 29th, 2021, I had the honor and pleasure of securing a 45 minute telephone discussion with an Amazon Senior (Level 7) Distribution/Fulfillment Center Manager.  I  informed him of my task at hand and presented the assignment situation and rubric requirements one at a time.  He graciously provided a plethora of information, insight and ethos.  As we progress through this analysis, one thing becomes abundantly clear. Amazon assumes a unique approach to its Business Models in ALL areas, including Digital Marketing.  When we were done with the phone call, I was left with the clear understanding that Amazon takes an almost, œbackwards planning