MBA FPX5410 Assessment 1 1.docx MBA-FPX5410 Digital Marketing Business and Technology

MBA FPX5410 Assessment 1 1.docx    MBA-FPX5410  Digital Marketing  Business and Technology Department, Capella University  MBA-FPX5410: MBA Digital Marketing  Author Note:  This research is being submitted February 14, 2021 for Dr. Angela Au, MBA FPX5410  Executive Summary  In this paper I will analyze the marketing mix strategy and present suggestions for further development at the executive level.   This document will utilize the framework of the 7 P's of a marketing and the 5 S's  (Chaffey, 2017) of the Digital Marketing Mix as a guideline for the strategy.  This analysis will describe our company strategy for each category.  It will lay out the tactics to use to achieve each of those strategies and document the steps for achieving the strategy. This analysis will also lay out the creation of a digital marketing mix. (Chaffey, 2017)  In this context the analysis will describe the strategy for each of the five P's of the digital marketing framework (Chaffey, 2017). This analysis will also describe the company strategy for each of these categories.  This analysis will present the tactics to be employed to implement the strategy in each by category.  The analysis will also develop and describe two specific and measurable objectives and explain the metrics for tracking these objectives.  The analysis will also take a look at how and why certain elements of the marketing mix will have significant impact upon customer loyalty.  Seven (7) P™s of Marketing  The first step in this process is to understand what the