AST1 Task 1.docx AST1 Task 1 A1 - Motivator Strategies Higher Margins: Offer higher ma
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AST1 Task 1.docx AST1 Task 1 A1 - Motivator Strategies Higher Margins: Offer higher margins to the dealer network to encourage product endorsement. Special Deals: Offer tiered pricing for floor planning certain volume of scooters. Premiums: Offer promotional items for dealer to give away on every scooter purchase. Cooperative Advertising Allowances: Provide dealer network with advertising assistance. Display Allowances: Provide each dealer a free scooter for product display. Sales Contests: Offer monetary or prize incentives to dealers who reach sales goals. A2 - Advantages and Disadvantages of Motivational Strategies Higher Margins. A couple of advantages of higher margins for the dealers is 1) they will be encouraged to sell our scooters because of their return on investment, and 2) their ability to have some room to negotiate with the customer when necessary. There are disadvantages to higher margins as well in that 1) a certain number of potential clientele will not be able to afford the scooter, and 2) the customer may not even come to the dealership because of the advertised price point. Special Deals. A couple of advantages of special deals are 1) the dealers receive discounts based on tiered pricing, and 2) dealers are able offer savings to attract customers. The biggest disadvantage to offering special deals are the lower profit margins associated with these discounts. Premiums. The advantage for the dealers to offer promotional items will help to encourage consumers
[Solved] AST1 Task 1.docx AST1 Task 1 A1 - Motivator Strategies Higher Margins: Offer higher ma
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- Submitted On 13 Jul, 2022 06:50:02
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