MKT_571_Final_Exam_3.doc MKT 571 Final Exam 1. BMW, the maker of the Mini Cooper brand,

MKT_571_Final_Exam_3.doc  MKT 571 Final Exam  1. BMW, the maker of the Mini Cooper brand, is using what kind of brand strategy with its Mini products?  A). Separate family names  B). Blanket family names  C). Individual names  D). Corporate names  2.Painting & consulting are considered industrial goods because ______________.  A). most firms do not seek them directly  B). they are specialty goods  C). they are considered œcomponent materials"  D). they facilitate developing & managing the finished product  3.Which of the following best describes the role of social responsibility in marketing?  A). Obligation to improve positive effects on society  B). Improving environment & products  C). Obligation to improve positive effects & reduce negative effects on society  D). Standards that guide marketing decisions & actions  4._____________ is the key ingredient in marketing campaigns & consists of a diverse collection of short-term incentive tools designed to influence trial, purchase, & interests of consumers & wholesalers.  A). Personal selling  B). Public relations  C). Sales promotion