MKT_571_Final_Exam_1__2015.doc 1. What type of strategy consists of geographical pricing,

MKT_571_Final_Exam_1__2015.doc  1. What type of strategy consists of geographical pricing, price discounts & allowances, promotional pricing, & differentiated pricing  Altered pricing  Price adaptation  Fixed pricing  Regular prices  2. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, & (3) during the crisis situation that triggers the event. These guidelines are the stages for ________.  problem-solving  decision making  provoking solutions  Crisis management  3. A social definition of marketing says  effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers  marketing is the process by which individuals & groups obtain what they need & want through creating, offering, & freely exchanging products & services of value with others  a company should focus exclusively on achieving high production efficiency, low costs, & mass distribution to facilitate the broadest possible access to the company™s products  marketing is the process of extracting maximum value from consumers to facilitate corporate growth  4. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, & every Ford GT coming off the assembly line does this, the model is said to have high ________  Conformance quality  durability  compatibility  interoperability