BUS622 The Integrated Marketing Communications Paper Ashford University BUS622 Global
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BUS622 The Integrated Marketing Communications Paper Ashford University BUS622 Global Marketing The Integrated Marketing Communications Paper Part 1: Integrated Marketing Communication Strategies (IMC) IMC strategies deliver and provide a method in conveying continuous messages to consumers through various types of media such as television, broadcasting, print, world wide web, and cellular devices. Keegan and Green, (2020) IMC is defined by corporate communication outlets. IMC strategies FedEx utilizes begins with the coordination of marketing communication. This focus on advertising, promotion, public relations. The next strategy is examination of the communication from customers. FedEx to provide avenues of how consumers can contact FedEx. Another strategy is the utilization of data gathered to determine the value and relationship between all forms of communication. FedEx's n
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