BUS 622 Week2 Assignment CH.docx BUS622 Global Marketing Plan Part 1 The University of
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BUS 622 Week2 Assignment CH.docx BUS622 Global Marketing Plan Part 1 The University of Arizona Global Campus BUS 622: Global Marketing Professor Global Marketing Plan Part 1 According to a fascinating study appearing in The Proceedings of the National Academy of Sciences (PNAS), alcohol metabolism appeared in our primate ancestors between 7 and 21 million years ago, long before humans existed (el-Showk, 2014). Today, alcohol has become a staple in human culture around the world. Globally, the alcoholic beverage market is expected to grow by 19 percent from 2018 to 2024, reaching $1.75 trillion by 2024 (Conway, 2020). Throughout history, alcohol has been a valuable good that has proven to contribute to the world economy. From Oktoberfest to Mardigras, alcohol is used in most festive rituals, social functions, and celebrations of significant milestones worldwide. Of the various types of alcoholic bever
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BUS 622 Week2 Assignment CH.docx BUS622 Global Marketing Plan Part 1 The University of
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