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MKT 4200 /MKT4200 Bargaining for Advantage Outline
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MKT 4200 /MKT4200 Bargaining for Advantage Outline
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[Solved] MKT 4200 /MKT4200 Bargaining for Advantage Outline
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MKT 4200 /MKT4200 Bargaining for Advantage Outline. Part 1: The Six Foundations of Effective Negotiation
The First Foundation: Your Bargaining Style
• Five negotiation strategy’s
o Avoiding
o Compromise
! Share the gains between everyone
o Accommodation
o Competitive
! Lie or refuse to do something, be stubborn
o Collaborative/problem solving
! Can be the hardest to implement
! Finds the under lying problem
• Disagrees with a single, all-purpose menu for bargaining moves. Believes that
every sit...
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MKT 4200 /MKT4200 Bargaining for Advantage Outline
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