Blue Ocean Strategy MKT/421

Blue Ocean Strategy MKT/421   The Blue Ocean Strategy is an important one for a company in a ton of competition looking to aim to become successful. It can be very important to a firm or organization, but can also come with a few tweaks. The red ocean can be tough because of swimming with sharks all looking to bite a piece of the pie. However, Apple certainly thrived from the Blue Ocean Strategy and it ultimately returned them to the red ocean. Alternative strategies in the red ocean could create success, but can come with its cons along the way. Blue Ocean Strategy consists of how any company or organization can break out of the “red ocean” of bloody competition or existing industries. While in the “Red Ocean,” the market strategy consists of fighting for a piece of sales and competes with rivals to increase market shares. It can create uncontested market space that makes the competition irrelevant. It is called Blue Ocean Strategy is because it is about the alignment of the value proposition, profit proposition, and people proposition of an organization. It simultaneously aims to a...

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