Capella University - Visual Communications SOPHIA MILESTONES

Which best describes the transmission model of visual communications?

This model states that a sender communicates a message to a receiver.

Which sign physically represents what it signifies?

·         a.)

Icon

Two years ago Doug moved into an apartment near a large, busy airport. At first, he heard every single jet that flew overhead. Now he only notices the jets if someone points them out.

What mental process is Doug experiencing?

Habituation

Which Gestalt principle is illustrated in the design shown?

Law of Similarity

Who pioneered the use of montage in films?

Sergei Eisenstein

Which theory is based on the importance of awareness, choices and your viewpoint?

Huxley/Lester Mode

Why is a solid triangle placed in the white space of a page considered a dot?

Because it becomes a focal poin

MILESTONE 1

Which of the following is a visual communications theory that focuses on the viewer using a series of mental processes?

·         Montage theory

·         Gestalt theory

·         Omniphasism

·         Cognitive theory

RATIONALE

The series of mental processes involved in cognitive theory are memory, projection, expectation, selectivity, habituation, and salience.

CONCEPT

Cognitive Theory

2

Who is Paul Lester?

·         A visual communications theorist whose credo was "The more you see, the more you know".