Competitive advantage – any of the above factors may provide
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Chaffey, E-Business and E-Commerce, Third edition, Instructor’s Manual
Ebusiness and Ecommerce Management 4
th
edition
Self assessment questions for students at the end of each chapter.
Note, that answers to inchapter activities and other questions are only available to
lecturers who register via the Pearson site at
www.pearsoned.co.uk/chaffey
.
Chapter 1
Self-assessment questions
1. Distinguish between e-commerce and e-business.
This can best be explained by referring to different elements shown in
Figure
1.1
i.e.
sell-side e-commerce
buy-side e-commerce
internal use of electronic communications to support business processes.
Ebusiness is generally understood to include all three elements. Ecommerce is
commonly used to refer to either the first one or first two of these elements, but less
commonly the third. Ebusiness is broader in scope than ecommerce.
2. Explain what is meant by buyside and sellside ecommerce
.
Again refer to
Figure
1.1
. Buyside ecommerce is using communications technology
to support the upstream supply chain from procurement to inbound logistics. Sellside
refers to selling and distributing products and services from an organization to its
customers.
3. Describe the different services that can be offered to customers via a web presence
.
This is covered in more detail in
Chapter 5
where stage models are referred to (p214):
outline information services on company and products
detailed information services on products, e.g. technical infosheets
transactional e-commerce – purchases can be made online
transactional customer service – questions can be asked and answers supplied online
4. Summarize the consumer and business adoption levels in your country. What seem
to be the main barriers to adoption
Clickz (
www.clickz.com
/stats) is a good source of country information. For business,
the main barriers are highlighted by the DTI (2000) survey:
lack of imperative;
security risks.
Chaffey, E-Business and E-Commerce, Third edition, Instructor’s Manual
For consumers, the Which report highlights fears about security and privacy as well as
the lack of a perceived need.
5. Outline the reasons why a business may wish to adopt ecommerce
.
The 6Cs are a good framework here:
Cost reduction – less use of physical resources and staff.
New Capability – e.g. to sell into an overseas market.
Improved communication – internal and external.
Control – better visibility/information for managers of trading relationships.
Customer service – more detailed information, faster response can be provided 24 hours, and
7 days a week.
Competitive advantage – any of the above factors may provide this, but it is likely to be short
lived.
6. What are the main differences between businesstobusiness and businessto
consumer ecommerce?
Refer also to the section in
Chapter 2
(p43). In terms of volume of transactions B2B
dwarfs B2C. B2C transactions will typically be smaller and less frequent for a trading
relationship, but this is a generalization.
7. Summarize the impact of the introduction of ebusiness on different aspects of an
organization
.
The McKinsey 7S model is a useful framework for looking at the different aspects of a
business that may be affected by the move to e-business.
Strategy – new strategic responses are required
Structure – new structures and responsibilities may be required
Systems – new information systems and new processes will be required
Style – less likely to change, but some organizational styles are more responsive to change
Staff – new responsibilities
Skills – new skills
Superordinate goals – higher level aims may be updated depending on the business.
8. What is the relevance of intermediary sites such as Kelkoo
(www.kelkoo.com) to
the B2C company?
[Solved] Competitive advantage – any of the above factors may provide
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