MHA FP5010 Assessment1 1.docx MHA-FP5010 Environmental Analysis and Competitive Intellig

MHA FP5010 Assessment1 1.docx  MHA-FP5010  Environmental Analysis and Competitive Intelligence (CI)  Capella University  MHA-FP5010 Strategic Health Care Planning  Introduction  The purpose of this paper is to analyse the internal and external environmental factors and competitive advantages of the Morristown Medical Center in preparation for future strategic planning and goal identification. The four key strategic directions (basic, growth, stability and retrenchment) are identified for further development in future projects.  Vision  The vision of the Morristown Medical Center is to improve lives and to empower the community through health, hope and healing. Our vision and mission are supported by a culture of Shared Values and Performance Standards. This culture is embodied in our commitment to excellence and is defined through goals and achievements in service, quality, physicians, people, growth and cost containment.  Mission Statement  The mission of the Morristown Medical Center is to design and deliver high quality, innovative and personalized health care, to build healthier communities and to improve the lives of patients, consumers, and caregivers.  Values  ●Professionalism -- creating an environment of decorum, respect, responsibility, knowledge, high standards and ethics  ●   Respect -- honoring everyone™s spirit with equal care and consideration  ●   Involvement -- nurturing success through active engagement of both patients and staff  ●Dignity -- respecting individuals and enabling