MKT 571 Week 1 Assignment Researching Marketing Questions

Purpose of Assignment 

This assignment is designed to help students analyze and interpret primary and/or secondary data and research. Students will be provided with a marketing report that allows for preparing basic executive level data insights. This assignment will help prepare students for the development of their marketing plan.

Assignment Steps

Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.

Construct a 1-2 page (san title page) memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:

• Major areas of increase and decrease in revenue or type and/or category of business
• Trends that are evident in terms of revenue or type and/or category of business
• Insights that would help formulate marketing strategies to either continue growth or reverse decline
• Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why) 

Format your assignment consistent with APA guidelines.