MKT 571 Week 4 Quiz

1) Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

·       Conventional marketing system

·       Horizontal marketing system

·       Strategic marketing system

·       Vertical marketing system

2) What type of system does a firm employ to decide about the most critical decisions management faces?

·       Pulling system

·       Advertising strategic system

·       Pushing system

·       Marketing channel system

3) What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

·       Triangular marketing system

·       Vertical marketing system

·       Horizontal marketing system

·       Rectangular marketing system

4) When the number of intermediaries are severely limited, this means an

·       strategic distribution

·       marketing distribution

·       inclusive distribution

·       exclusive distribution

5) Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

·       Marketing agreements

·       Tying agreements

·       Promising agreements

·       Loosening agreements

6) Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

·       Pull strategy

·       Downward strategy

·       Push strategy

·       Upward strategy

 

7) What takes place when dealers purchase some or all of a product line?

·       Full-line forcing

·       Part-line forcing

·       Half-line forcing

·       Forcing by brand

8) What mode of entry is it when local and foreign investors share ownership and control?

·       Direct investment

·       Joint venture

·       Foreign investment

·       Sole proprietor

9) What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

·       Barter

·       Offset

·       Auction

·       Sale

10) What type of distribution places the goods or services in as many outlets as possible?

·       Selective distribution

·       Exclusive distribution

·       Intensive distribution

·       Marketing distribution

11) Companies are pursuing which objective when they start with prices high and slowly drop them over time?

·       Market skimming

·       Market pricing

·       Market tactics

·       Focusing on market share

12) Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

·       Side pull strategy

·       Downward strategy

·       Push strategy

·       Pull strategy

13) Which companies have launched a website without any previous existence as a firm?

·       Employee-centered companies

·       Customer-centered companies

·       Pure-click companies

·       Brick-and-click

14) Which type of distribution relies on some intermediaries willing to carry a particular product?

·       Selective distribution

·       Planned distribution

·       Strategic distribution

·       Marketing distribution

15) What is a simple way to engage in international marketing?

·       Licensing

·       Travel abroad

·       Cultural attainment