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BUS 690 Week 3 Assignment Southwest Airlines 2008
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Southwest Airlines 2008
Read Case 10: Southwest Airlines. Answer questions 1-4 in a three to five page APA style paper, and supported with the concepts outlined in your text and from your previous classes.
- Describe the current state of the airline industry and analyze what an airline can do to be successful in the current industry climate.
- Perform a SWOT analysis for Southwest Airlines.
- Assess the competitive position of Southwest Airlines by completing a competitor profile for Southwest airlines and at least two of its major competitors.
- What alternatives does Southwest Airlines face to address the problem of declining financial performance?
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