INT_640___Final_Project_Review.docx 1-2 Final Project Review INT-640-Q2690 Internation

INT_640___Final_Project_Review.docx    1-2 Final Project Review  INT-640-Q2690 International Market Strategy 20TW2  As an avid Dunkin Donuts fan and loyal DD Perks member, it was only fitting that I chose them for my project. Dunkin™ Donuts was founded in Quincy, Massachusetts in 1950 by Bill Rosenberg.Since then, the company has grown to 11,300 Dunkin™ restaurants worldwide and serves more than 3 million customers each day (About Us, n.d.). They are the world™s leading baked goods and coffee chain and even offer ice cream through the other Dunkin™ brand, Baskin Robins. Per their website, over 8,500 of the 11,300 Dunkin™ restaurants (~75%) are in the United States. For comparison, Dunkin™s biggest competitor, Starbucks, has 30,0000 locations worldwide with 15,000 of those (50%) being in the United States.   From a revenue standpoint, total revenue for Dunkin™ has been steadily growing from $1.2 billion in 2016 to $1.326 billion in 2018 and $1.370 billion in 2019 (Dunkin™ Brand, 2020). Of that total revenue, the vast majority came from the United States. The US revenues for Dunkin™totaled $606.8 million in 2018 and ~$644 million in 2019. Dunkin struggled to bring in much revenue in the international realm while generating only $23.3 million in 2019(Trevis Team, 2019).   With a slogan like, œAmerica Runs on Dunkin, it™s hard to imagine Dunkin™ Donuts being incredibly popular internationally. In the United States, they are the cheaper competitor to Starbucks as they cater more to the working class and younger demog