INT 640 Journal.docx Module 1 Journal Entry Strategic Global Marketing Plan: Company/C

INT 640 Journal.docx    Module 1 Journal Entry  Strategic Global Marketing Plan: Company/Country Identification and Initial Research  INT-640-Q5370:  International Marketing Strategy  Company Background and Positions: Dollar General Corporation  The focus of this project will be Dollar General (DG) Corporation, which is a leading discount general merchandise store currently operating 16.278 stores in 44 U.S. states (Dollar General, 2020).  DG Corporation was founded in 1939 in Scottsville, Kentucky, as the J. L. Turner and Son Wholesale Company, focused on low-cost, reasonably priced goods in small town America (Dollar General, 2020).  Over the years, DG has maintained that low-cost model, pricing most items under $10, and insisting on being competitive with big-box discount retailers including Wal-Mart, Target, Family Dollar, Fred™s, and other local businesses (MarketLine, 2020).  DG offers national and private brands alike, focused on home essentials, such as cleaning supplies, housewares, health and beauty, as well as high volume food and snacks, creating a store model that not only is low-cost, but also high turnover (Dollar General, 2020).  For the most recent reporting year, 2019, DG reported 975 new stores opened, 1,024 remodels, and 100 relocations, as well as 8.3% sales increases, operating profit increase of 8.8%, and net income growth of $1.7 billion (Dollar General, 2020).    Dollar General Corporation: Company Uniqueness  As mentioned before, direct competition to DG includes numero