MBA FPX 5008 Assessment3 1.docx MBA-FPX-5008

MBA FPX 5008   Assessment3 1.docx        MBA-FPX-5008                                                                          Amazon Stock Analysis                                                        MBA-FPX-5008-Applied Business Analytics  Introduction  Most everyone has heard of Amazon,  utilized their services  and many  more. Amazon  is  an e- commerce market place from everyday home necessities to the random and unique requests a person may need for  their  projects. Amazon  is  a  singular  enterprise that continues  to adapt even  though it  has achieved enviable scale (Robischon,  2017).  Unlike  other big companies such as Apple,  Microsoft,  and Google, Amazon  is  not focused on an ecosystem of apps and services  that interlock. Instead, Amazon focuses on serving its customers with the best and fastest customer service.  In the beginning of Amazon™s history,  it started off as an online bookstore. Jeff Bezos wanted to create a way  for individuals  to browse for books in an easy-to-use way  and have fun doing so. He then implemented Amazon™s Best-Sellers lists (Brandt, 2011). From  here, Amazon  began to grow, and started to offer  products other than books. Amazon  now  is  what  it is  now  with  being one of  the biggest e- commerce marketplaces that offers not only books, but electronics, home goods, supplies of any kind and its own streaming service for movies, tv and music.  For  business context, Amazon  has had different competitors in the marketplace. When Amazon first launched, Barnesa