Bus FPX3022 Assessment1.docx BUS-FP3022 Nikes DTC Distribution Strategy Capella Uni

Bus FPX3022    Assessment1.docx  BUS-FP3022  Nike™s DTC Distribution Strategy  Capella University   Introduction  We will discuss Direct-To-Customer (DTC) meaning. We will discuss the relationship role internet and social media have to the supply chain. We will discuss the advantages and disadvantages of social media to the supply chain. We will look at and discuss the strategy used by Nike to satisfy their customers. We will discuss the advantages and disadvantages of the DTC and recommend steps to effectively grow the DTC strategy.  DTC™s also offers less shelf space so there is not competing for the space. Let™s look at the internet and social media and role it plays  in the supply chain.  Internet and social media and the Relationship to Supply Chain  Nike™s utilization of social media during the pandemic allowed fans to interact with the company and provides the company with insight to their customers needs as well as the ability to fulfill those needs. Nike increases their visibility by using the internet and social media to reach out to its customers. Nike has improved communication between the company and their customers; this will provide a more stable supply chain and it enhances customers satisfaction. When using social media, for example, Facebook shows your customers a little more control as well as a voice. When the company adheres to its customer wants and needs, the DTC becomes more robust. Now that we have looked at and discussed the relationship to the supply chain, lets™ talk about the adv