The Plaza Home Health Services.docx.1.docx The Plaza Home Health Services Strayer Univ

The Plaza Home Health Services.docx.1.docx    The Plaza Home Health Services  Strayer University  HSA 505  The Plaza Home Health Services  Describe the current marketing communication, identity, and brand positioning at the Plaza Home Health Services.  The Plaza Home Health Services is a health care entity located in Georgetown.  It is owned by Nancy Edwards, and Jennifer Moore.  Their current market communication, identity, and brand positioning is a follows.  Market communication is the study and practice of communicating promotional health information, such as in public health campaigns, health education, and information between doctor and patient.  The purpose of disseminating health information is to influence personnel health choices by improving health literacy.  Marketing your health care practice provides an open line of communication to your patient audience by building trust and piquing interest.  Health care marketing allows you to increase your patient connections and nurture those relationships to long-term loyal patients.  Nancy and Jennifer are celebrating their 1 year anniversary as health care entrepreneurs, and have decided to invest in some much needed identity enhancements for their company.  Specifically, the two are looking to elevate their status and stature of the Plaza Home Health Services by upgrading its associated brand image, bolstering corporate identity, and consumer recognition in an effort to position the firm for continued success in the coming years.  The two have committed to marke