Team_1_Week_3_Paper__Draft__1_.docx Team Assignment: Goals/Objectives and Marketing Str

Team_1_Week_3_Paper__Draft__1_.docx    Team Assignment: Goals/Objectives and Marketing Strategy  University of Phoenix  MHA/506  Team Assignment: Goals/Objectives and Marketing Strategy  Goal Focus  Eastern Chestnut Regional Health System (ECRH) has set goals that have been implemented to strategically help their marketing team to enhance its health system. The case study reveals the following plans in which women's services, a grand oncology center, foreseen to be the enhancement of the marketing for the primary care physicians groups, Lawsuits of the action negative implications, recruiting of new physicians, the use of lean management tools to help the right issues in the ER department and the burn unit. It certainly takes a lot of time and energy for an organization to develop such goals for their stakeholders and other board of trustees to be involved with assuring that outcomes get better.  The primary focus of this marketing campaign is to improve their image and gain the trust of the surrounding community that ECRH should be perceived as an approachable and caring facility. Marketing will promote all the changes and improvements the hospital has been working on to improve its services. The Faith & Main consultant report results determined that it's crucial the women services be the main focal point in the market, intending to increase to 90% of women in Chestnut County that would consider using ECRH, from 72% based on Faith & Main Consultants Report. As an objective for the new advertising campaign fo