Selecting a Company Asmt MGTCB 526.docx MGTCB/526 Selecting a Company: Darden Restaurant

Selecting a Company Asmt MGTCB 526.docx  MGTCB/526  Selecting a Company: Darden Restaurants, Inc. “ Comp 1 Pt 1 Assessment  MGTCB/526  Selecting a Company  Organization Information                    Darden Restaurants, Inc.  Mission: Be financially successful through great people consistently delivering outstanding food, drinks and service in an inviting atmosphere, making every guest loyal (Darden Concepts, Inc., 2019).  Vision: Support best -in-class restaurant brands, helping them reach their full potential by leveraging scale, insight and experience (Darden Concepts, Inc., 2019).  Organization Industry                          Restaurant and food service industry  -NAICS code 722511(Full-service)  -includes full-service restaurants, cafeterias, and other places that prepare, sell, and serve food to the general public for profit (Economic Research Service, 2021)  -Over 1 million total restaurants in the United States  (Resendes, 2020)  -National Restaurant Association predicted huge 2020 year for industry, $899 Billion sales revenue which was reduced to $659 Billion a few months into the pandemic (Littman, 2021)  -Full-service portion of restaurant industry lost over 3.5 million jobs during pandemic but regained 2.4 million (Littman, 2021)  Organization History                            Bill Darden opened his first restaurant in 1938 (The Green Frog) and later went on to establish Darden Restaurants Inc, in 1968, with a seafood restaurant titled Red Lobster (Darden Concepts, Inc, 2020).  Since then the organiza