MKT 574 Wk 1 Ethical and Socially Responsible Marketing Analysis by Kristina Preston.docx

MKT 574 Wk 1 Ethical and Socially Responsible Marketing Analysis by Kristina Preston.docx    MKT/574  Social, Ethical and Legal Implications  MKT/574  University of Phoenix  Social, Ethical and Legal Implications  Who would had thought that Nike would had outlined its social, ethical and legal issues within its target market section of its marketing plan.  However, with Nike addressing these key areas are inherently understood and not tolerable by Nike domestically or internationally.  Indeed, Nike will be expressed there marketing performance monitoring and control aspects that Nike would uses to improve its marketing plan.  Target Market  Social Issues  Nike does understand and will takes social responsibility seriously and understands that if they don™t what the consequences.  Of course, Nike would like to continue to be the best shoe company that would be respected for its strong values and high standards.  A new approach to social responsibility is needed to move the emphasis from the company to society as a whole (Chitakornkijsil,  2012, pgs. 110-111). The strategic goal would be for Nike would be to earn a profit and satisfy its stakeholders with the effort to support employees, community and ecology, simultaneously placing focus on building lasting relationships and partnerships.  However, yes Nike would need to initiated corporate social responsibility (CSR) and have this put into their marketing objectives and strategy.   After looking at Nike in the public eye domestically and in the U.S. and seeing the company becoming transparent with compliance and i