CASE___Marketing_Analysis.docx Market Analysis, Market Objectives, STP and Market Strat

CASE___Marketing_Analysis.docx    Market Analysis, Market Objectives, STP and Market Strategy  University of Maryland Global Campus  Market Analysis  Canadian Solar Inc. is among the leading solar power companies globally. The Ontario based company offers high quality and diversified solar power modules and power systems, as well as effective engineering and maintenance services. Supported by a higher preference for green energy, the company has experienced an increase in the demand and sale of its products. Nevertheless, many people in the United States still depend on fossil-based and hydropower energy, which shows that Canadian Solar has a solid opportunity for expansion if it desires to be a dominant player in the market.  Business Value  Canadian Solar Inc. offers its clients quality solar system solutions, products, and services. It provides them alternative power sources to avoid the usage of more highly pollutant fossil fuels and hydropower and serves to power those that are not yet connected to the national power grid. The company offers its clients quality products and services through its highly professional teams. The benefits that it promises and delivers to its customers are reliable green power solutions that will provide them with sufficient power to serve all the needs they may have in their residential, commercial, or industrial facilities. The company boasts of great products, including solar panels and modules that outperform competitors in quality and performance (CanadianSolar, 2018).