Country Buds Promotion Plan.docx Country Buds Promotion Plan MKT/431 Country Buds Pro

Country Buds Promotion Plan.docx  Country Buds Promotion Plan   MKT/431  Country Buds Promotion Plan  Promotion and advertising are major aspects to consider when starting a small business. The way you promote your business can say a lot about your company as a whole and helps you stand out amongst the competition. Certain factors you must plan out when promoting are advertising platforms, timing, frequency, cost considerations, and metrics used to determine the business™s success. Country Buds is a small company on a strict budget so we must choose our advertising platforms wisely.   Advertising and Promotional Platforms  Advertising in today™s world has been made so easy. You see advertisements anywhere you go whether it™s in person or online. We plan to use both forms of advertising. Our goal is to reach an audience of up to 60 miles away from our location in any direction. Due to the strict laws on advertising medical marijuana in Oklahoma, most of the business owners in the industry rely on social media to find a new product. This works out perfectly for small businesses opening in the industry with little money to put towards advertising. Businesses can advertise on social media for free, these ads can reach thousands of people in a matter of minutes. Although this is a great way to reach a lot of potential customers, some of our potential customers are œold school and do not use or even have social media accounts this is where physical advertising comes in. We plan to put ads in the newspaper and bil