BUS 475 W2 Strategic Plan Part 1.docx Strategic Plan Part I: Proposal of a New Division

BUS 475 W2 Strategic Plan Part 1.docx    Strategic Plan Part I: Proposal of a New Division  BUS 475    Amazon.com new Pharmacy Division  Amazon™s company mission statement is to œto build a place where people can come to find and discover anything they might want to buy online." We are still striving to meet that statement. Today Amazon.com sells everything from cars, to beauty products, to music, and everything in between. Starting in 2019 that will now include prescription medication. According to Drug, Discovery, & Development Magazine (2015), œThe U.S. pharmaceutical market is forecast to increase from an estimated value of $395.2 billion in 2014 to reach $548.4 billion by 2020, representing a Compound Annual Growth Rate (CAGR) of 5.6 percent, according to research and consulting firm Global Data.  Mission Statement  At Amazon Pharmaceuticals our goal is to bring reliable and affordable prescription medication in order to provide our customers with the best care possible. Amazon Pharmaceuticals new mission statement is œTo deliver reliable and affordable Pharmaceutical and Health Care Needs.  Addressing Customer Needs  Here in the United States, we pay more on prescription medication then anywhere else in the world. The reason is that the United States does not negotiate with pharmaceutical companies. œNo single-payer negotiation. The U.S. doesn™t negotiate prices with pharmaceutical manufacturers like other countries do. In countries where there is single-payer healthcare those governments have huge