Review Case 9: Ford Motor Company Staying “Ford Tough” Case Study k.

Ford Motor Company Name Institution Page Break Ford Motor Company Before the ascension of Alan Mulally to the position of the president at the Ford Motor Company in 2006, it is evident that the business’ performance was deteriorating. As such, it can be argued that the business-level strategy used by Bill Ford to run the business operations was flawed, or lacked the right people to implement it. It is imperative to highlight the fact that the business-level strategy adopted by an organization, especially in the highly-competitive automobile market, is a key determinant for the business success (Andress et al., 2011). Therefore, the troubles experienced by the company before Mulally can be attributed to the business-level strategy used. As per Mulally’s discovery, the former management sought to establish eight Fords across the globe, with each business unit operating as an independent entity (Andress et al., 2011). Moreover, the company’s executives lacked transparency, a feat which resulted in financial discrepancies. The business coul...

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