Writing Assignment- DEVELOP A PRIVATE LABEL BRAND

Writing Assignment Name Institution Page Break Writing Assignment The precision with which business entities present their brands to the markets is a critical determinant of their success or failure in those markets (Nenycz-Thiel & Romaniuk, 2014). It is imperative to highlight that the primacy of private brands in steering businesses to market success is increasingly becoming a prominent business tool. Private label store brands are continuously gaining popularity over the traditional national brands; therefore, business organizations are continually adopting such brands to drive their businesses to success. While private label brands enable business organizations to sell products manufactured by others under a different brand, they are powerful competitive tools that drive the selling businesses to success while maintaining the business viability of the manufacturer. In the capacity of a merchandise buyer, I will select premium baby diapers for private brand labeling; and this paper will refer to the brand and Tyson’s Premium Baby Diapers. Baby diapers are consumable products whose utilization has increasingly gained popularity in the modern world. New mothers are continuously drifting from the use of reusable nappies for their babies and prefer to purchase single-use diapers instead. Therefore, I selected the name “Tyson’s Premium Baby Diapers” to serve as an attention creator for aspiring customers. The premium aspect of the name is aimed at creating an impression of high quality to the buyers. Buyers are rational people who wish to derive the maximum utility from the products they purchase. Therefore, premium products are psychological triggers for the buyers on the presumption that the products are of high quality. To amplify the premium aspect of the premium diapers, I included “Tyson’s” to elude strength of the products. The name is drawn from the legend boxer, Mike Tyson, and implies that the quality of the product is superior. The selection of the name is based on the power of brand names to induce buyers and other potential consumers into buying the product. The name selected for the product is, therefore, a psychological driver of the consumers to purchase the commodity. Impressive private brand names are useful sources of competitive advantage for a brand since they place the commodity at a higher level in the market; thus, increasing its visibility and chances of emerging competitive. Tyson's Premium baby Diapers will, therefore, serve as a reliable driver for the product to compete successfully in the market due to its unique name and features that will play a critical role in attracting and retaining the customers. Value creation is a critical element for the objectives of all business entities (Nenycz-Thiel & Romaniuk, 2014). Retailers, for instance, aim at creating the highest value for the consumers as a way of building and maintaining the most competitive brands in the market. Failure to create sustainable high value for the consumers would be detrimental fo...

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