MBAFPX5012 Assessment1 1.doc Marketing Plan MHS Marketing Team Executive Summary The
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MBAFPX5012 Assessment1 1.doc Marketing Plan MHS Marketing Team Executive Summary The following is a marketing plan for MHS to expand into the dog treat market, specifically with CBD dog treats. The CBD dog treat market has skyrocketed as most households have pets that are considered an extension to their own family. MHS will be using the diversification growth approach, the buying process will be relatively the same as with MHS s other products. MHS products are available in pet stores across the nation, the CBD treats will also be provided the same way. MHS can utilize social media and content marketing to drive traffic to our product. For MHS and the new product, penetration pricing would be best fit for pricing strategy. When looking at distribution strategies, it would be beneficial to utilize the intensive distribution strategy. In order to track the effectiveness of the marketing campaign, MHS can
[Solved] MBAFPX5012 Assessment1 1.doc Marketing Plan MHS Marketing Team Executive Summary The
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- Submitted On 10 Oct, 2021 02:51:36
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