Unit IV Project MKT 3302 E Marketing Plan II.docx MKT 3302 Unit IV Project E

Unit  IV  Project  MKT  3302  E  Marketing  Plan  II.docx     MKT 3302  Unit IV Project  E-Marketing Plan: Part II   Columbia Southern University  Unit IV Project  “ E-marketing Plan: Part II  Situation Analysis  The company name is Nomad Coffee Co. and our main product for sale is of course brewed coffee. We offer fair-trade coffee beans, roasted and grinded fresh in-house. We have the fresh ground coffee for sale in packages, our brewed coffee and coffee drinks, hot teas and seasonal bakery items. We have zero chain competitors nearby and only a couple of chain breakfast restaurants fairly close. We have distributors that we deal with in Peru, Guatemala and Puerto Rico that we obtain our fair-trade coffee beans. They are obtained in a way that helps their community and helps the environment as well. We will also use both of these facts as part of our marketing campaign.  The Covid-19 pandemic has hurt a lot of businesses in the restaurant and