Unit III Research Project BBA 3201.docx BBA 3201 Coca-Cola & PepsiCo s Marketing M

Unit  III  Research  Project BBA  3201.docx   BBA 3201  Coca-Cola & PepsiCo ™s Marketing Mix Research Project  Columbia Southern University BBA 3201 Principles of Marketing   Coca-Cola & PepsiCo ™s Marketing Mix Research Project  When you think of the soft drink industry there is a good chance that one of two, or both, companies come to mind, Coca-Cola, and PepsiCo. The reason for this is that both companies have established an effective marketing mix, which has largely contributed to their continued success. In this research paper we will learn what a marketing mix is and why it ™s so important for a company to have one, explore two companies within the soda industry, evaluate each of their marketing mixes and compare them with one another. We will also take into consideration their product position and brand strategy and see how all of that correlates with each companies ™ ethical promotion and social responsibility to their cust