Unit II Essay BBA 3201.docx BBA 3201 Evolution of Value Proposition in Hotel Industr
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Unit II Essay BBA 3201.docx BBA 3201 Evolution of Value Proposition in Hotel Industry Columbia Southern University BBA 3201 Principles of Marketing Evolution of Value Proposition in Hotel Industry How has the value proposition in the hotel industry evolved over the years? More importantly, how has it evolved in regards to changing guest behavior spanning across different generations? In the article, œNorth Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations they address the concern that the appeal of traditional hotels is plateauing, and it is becoming increasingly more difficult to impress guests (2016). The reason for this? Guests have become so accustomed to certain perks that hotels offer that they are now being taken for granted. Which is forcing the hotel industry to reevaluate their value proposition. In this essay we will dig deeper into what a value
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