MKT 675 Milestone Three..docx MKT 675 MKT 675 Milestone 3 Southern New Hampshire Univer
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MKT 675 Milestone Three..docx MKT 675 MKT 675 Milestone 3 Southern New Hampshire University :Recommendations .I A. Competitive Intelligence In order for Nestlé to improve their marketing strategies to reduce the risk of unethical marketing practices occurring in the future, a plethora of recommendations need to be adhered to. Nestlé needs to utilize œglobal [competitive intelligence as it] is instrumental in enabling firms to successfully launch products, compete effectively or enter a new market in a timely and specific manner, it assists in facilitating effective decisions (Tian & Tobar, 2000). Competitive intelligence allows Nestlé a better understanding of the market they are entering, information about their competitors, and any competitive products and services that are on the market .currently or soon to be released To successfully navigate the grey zone of competitive intelligence, Nestlé nee
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