WK4Assgn.docx (5) MMHA 6800 Essential Marketing Strategies in an India Based Eye Care Sy
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WK4Assgn.docx (5) MMHA 6800 Essential Marketing Strategies in an India Based Eye Care System Masters of Health Administration, Walden University MMHA 6800: Marketing Management and Business Communication for Healthcare Administrators Essential Marketing Strategies in an India Based Eye Care System Aravind Eye Care System is a network of seven base hospitals, five community eye clinics and 36 vision centers throughout India whose mission is to provide comprehensive preventative and treatment approaches for those with eye disease (Velayudhan, Sundaram, Thulasiraj, 2011) Aravind not only provides care to the rich but has endeavored to serve all levels of society and provides free eye care to almost two-thirds of all its patients and pays for it with the revenue generated from the other third. The system accomplishes this by reaching out to underserved and impoverished rural communities with eye car c
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