BUS 330 Principles of MarketingA++

Youth and Trends in China and India

From the Asian market, there is a constant demand for a more westernize culture. Goods and Services such as technology, fashion and even motorbikes are taking India and china by storm. “What set China apart from other nations are the one-child policy and its effects on the Chinese youth market. Since the implementation of the policy in the 1980s, which has resulted in 90 million only-children, the Chinese youth market is unique. The result of the policy is that a single child is now the focus of two parents and four grandparents, often leading to over-indulgence and high-pressure. These one-child policy children are regularly referred to as “little emperors” and are very persuasive in how their parents spend their money. In comparison, youth in the U.S. tend to have siblings whose parents balance the demands of each child. With so much familial attention and pressure focused on cultivating these only-children, the Chinese youth are interested in expressing their identity through personal choice.  This desire to separate and differentiate makes the youth market a broad and diverse demographic” Brown, E (2012).