MT460 Unit 2 Assignment.docx MT-460 Unit 2 Assignment: Assessing Strategy Purdue Univ
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MT460 Unit 2 Assignment.docx MT-460 Unit 2 Assignment: Assessing Strategy Purdue University Global What is Business Strategy? A business strategy is a necessary component to running a successful organization as it gives a company goals and the steps necessary to achieve them. Organizations exist to serve a specific purpose and to achieve goals related to that purpose (Campbell, Edgar & Stonehouse, 2011). A company ™s focus is centered around offering goods and services, having an upper hand over rivals, and being profitable. According to Campbell, Edgar & Stonehouse (2011), an organization ™s strategy also includes the fortitude of the goals and objectives and the methods of how to achieve them (p. 5). Many companies refer to these goals and objectives œas the vision, mission, values, strategic aims and objectives (Campbell, Edgar & Stonehouse, 2011). Companies utilize these goals and objectives to form th
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