Cultural Issues ETH 316

Cultural Issues   Overview of Organization During the market entry, the cultural difference creates the communication gap. Due to this, the people of one culture could not understand the feeling, perception and characteristics of other cultural people (Pride & Ferrell, 2004). As a result, the effective communication could not take place hence; the related people could not gather the required information from the market. The similar problem is further discussed in the case. In the context of a global organization, McDonald is an organization, which has a multinational presence. This organization works in different countries and distinct target market with the help of its long range of products and services to customers. Cultural Issue to McDonald The fast food users in the United State like to eat fried food along with the beef products because of the money value. They also like to eat ready to eat food because of lack of food preparing habits. Due to this, they consume huge products of McDonald in the comparison of other brand because of its good quality, size of the burger and pizza, taste and range of products. Due to this, obesity is a bigger issues and social problem of the country but it is not a big issue to the management of McDonald and users of McDonald (Pride & Ferrell, 2004). But, people in other target markets could not be similar as like United State because of the health, related issues. The majority of products prepared by the organization are based on beef and oil that are not acceptable in those countries, where the people do not like to eat heavy food because of health issues and cow are worship for them. For example, Hindu in India gives the value to a cow because of religious ...

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