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BUS 620 Week 5 DQ 1 Marketing Channels | Complete Solution

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  • Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels. 
  • What are the benefits and limitations of selling through a storefront and online? 
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[Solved] BUS 620 Week 5 DQ 1 Marketing Channels | Complete Solution

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  • Submitted On 23 Apr, 2020 05:34:08
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One of the biggest problems organizations must overcome when transitioning from brick and mortar distribution stores to online selling is creating a technological framework to support sales, orders, and inventory.  This has to also be supported by centrally located distribution...
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