COMM 309 SP20 001 Exam 2. Scored A

COMM 309 SP20 001 Exam 2: Scored A

Question 1 (0.5 points)

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According to the race and comparisons study by Dixon and Linz, in news programming, crimes committed by Blacks were overreported considering actual arrest rates of Black criminals while Latinos were underrepresented as law enforcers. This is an example of:

Question 1 options:

Inter-race comparisons

Inter-reality comparisons

Inter-group comparisons

Inter-role comparisons

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Question 2 (0.5 points)

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When performance on a golf task was framed as diagnostic of 'natural athletic ability,' White athletes did worse than Black athletes.

Question 2 options:

True

False

Question 3 (0.5 points)

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According to the Seinfeld product placement study, which product placement was best chosen?

Question 3 options:

Audiovisual placement

Seen-only placement

Heard-only placement

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Question 4 (0.5 points)

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According to the study by Saleem and Anderson where participants were randomly assigned to play three games (featuring Arab terrorists, Russian terrorists or golf), none of the participants who played the ‘Russian terrorists’ game drew Arab males holding weapons.

Question 4 options:

True

False

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Question 5 (0.5 points)

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‘Emotions’ are a type of affect that is untargeted and long-lived while ‘moods’ are targeted and short-lived.

Question 5 options:

True

False

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Question 6 (0.5 points)

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Below you will find a figure related to the ELM (Elaboration Likelihood Model).

Fill in the two blanks related to processing.

Question 6 options:

(1) central processing (2) peripheral processing

(1) temporary processing (2) lasting processing

(1) lasting processing (2) temporary processing

(1) peripheral processing (2) central processing

Question 7 (0.5 points)

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Which of the following is true about attitudes and persuasion?

Question 7 options:

Dissociation between explicit and implicit attitudes is rarely observed.

Implicit attitudes are consciously endorsed.

Explicit attitudes are more difficult to report than implicit attitudes.

Persuasion involves change in attitudes, change in behavior and persistent change.

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Question 8 (0.5 points)

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Which of the following is not a peripheral cue?

Question 8 options:

Perceived scarcity

Credibility of the source

Cuteness of the source

Quality of arguments presented

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Question 9 (0.5 points)

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According to the Seinfeld product placement study, placements that were 'central' to the plot had no effects on choice.

Question 9 options:

True

False

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Question 10 (0.5 points)

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Most people do not feel comfortable speaking out about our views if we perceive that we are in the minority because of fear of isolation. This theory is:

Question 10 options:

Spiral of silence theory

Cultivation theory

Outgroup theory

Social identity theory

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Question 11 (0.5 points)

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We care about how different races are represented in media because the bulk of our interactions with diverse groups is likely to come in the forms of ‘vicarious contact’ via media.

Question 11 options:

True

False

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Question 12 (0.5 points)

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Which of the following is true about race representation in ads compared to real world statistics?

Question 12 options:

Blacks are under-represented in ads.

Latinos are under-represented in ads.

Asians are over-represented in ads.

Whites are under-represented in ads.

Question 13 (0.5 points)

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‘Intergroup comparisons’ are used to compare the distribution of the same group of people according to particular roles. For example, Dixon and Linz found that for every Black officer in news, there were 3.83 Black crime perpetrators. For every White officer in news, there were 0.43 White perpetrators.

Question 13 options:

True

False

Question 14 (0.5 points)

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A male police chief is likely to receive significantly worse evaluations when he makes a mistake compared to when a female police chief makes a mistake.

Question 14 options:

True

False

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Question 15 (0.5 points)

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Which of the following is true about news and emotions?

Question 15 options:

Violent news stories may induce physiological arousal and anger.

News images provoking anger were the least memorable.

News images provoking fear were the least memorable.

News stories that induce physiological arousal and anger prevent viewers from becoming more

involved with the issue at hand.

Question 16 (0.5 points)

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The ‘perceived’ gender differences, for example, that males are more likely to have prestigious jobs than females, are potentially problematic because this can reinforce the status quo and unfairly restrict the diversity of roles individuals may hold.

Question 16 options:

True

False

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Question 17 (0.5 points)

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People tend to maximize inter-group differences to ensure the advantage for the group they belong to and maintain their self-esteem. This theory is called:

Question 17 options:

Spiral of silence theory

Social identity theory

Outgroup theory

Cultivation theory

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Question 18 (0.5 points)

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Media stereotype effects are weaker for people with direct interaction with members of outgroups.

Question 18 options:

True

False

Question 19 (0.5 points)

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Celebrity endorsements tend to be a peripheral cue.

Question 19 options:

True

False

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Question 20 (0.5 points)

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This table describes dimensions of sex and gender. Fill in the two blanks.

Question 20 options:

(1) gender role, (2) gender identity

(1) gender identity, (2) gender role

(1) sex role, (2) sex identity

(1) sex identity, (2) sex role

Question 21 (0.5 points)

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Below you will find a figure related to the ELM (Elaboration Likelihood Model).

Fill in the two blanks related to outcomes.

Question 21 options:

(3) central change (4) peripheral change

(3) temporary change (4) lasting change

(3) lasting change (4) temporary change

(3) peripheral change (4) central change

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Question 22 (0.5 points)

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In terms of face-ism, females are more likely to represent themselves with their faces than male on social media.

Question 22 options:

True

False

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Question 23 (0.5 points)

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According to the study by Saleem and Anderson where participants were randomly assigned to play three games (featuring Arab terrorists, Russian terrorists or golf),  participants were most likely to draw Arab males with negative affect after playing this game:

Question 23 options:

the 'Russian terrorists' game

the 'Arab terrorists' game

the golf game

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Question 24 (0.5 points)

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A ‘stereotype threat’ is a particular type of role schema that organizes people’s expectations about other people who fall into certain social categories.

Question 24 options:

True

False

Question 25 (0.5 points)

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A 'stereotype threat' may lead to underperformance.

Question 25 options:

True

False

Question 26 (0.5 points)

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In measuring product placement effects, 'choice' is an explicit measure.

Question 26 options:

True

False

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Question 27 (0.5 points)

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The following figure summarizes the findings of the ‘consuming images’ study by Davies and colleagues. Fill in the blanks.

Question 27 options:

(1) stereotype activation (2) worse math performance

(1) stereotype threat (2) worse verbal performance

(1) stereotype activation (2) worse verbal performance

(1) stereotype threat (2) worse math performance

Question 28 (0.5 points)

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Ingroup is the group you do not belong to while outgroup is the group you belong to.

Question 28 options:

True

False

Question 29 (0.5 points)

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Which of the following is true about gender representation in prime time TV shows?

Question 29 options:

Female characters made more negative comments than male characters.

Fewer than half of the female characters were 18-34 years old.

There were more female characters than male characters.

There were more female staff members than male staff members behind the scenes.

Question 30 (0.5 points)

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In terms of modality, how was 'Google' promoted in the 'Internship' clip we watched in lecture?

Question 30 options:

Audiovisual placement

Heard-only placement

Seen-only placement